Nevent vs Salesforce: Event vs Enterprise CRM
Quick Comparison
Why Choose Nevent if You Organize Events?
Nevent is a CRM built specifically for the live events industry. Salesforce is the global leader in enterprise CRM with 50% Fortune 500 market share, but it's designed for massive organizations with complex multi-departmental operations, not for the events industry. The fundamental difference: Salesforce is a "horizontal" enterprise platform that requires massive customization for any specific industry. Nevent is a "vertical" platform that includes from day 1 everything that promoters, festivals, and venues need without customization. With Salesforce for events you'd need: hire certified consultants (typical projects €100,000+), buy AppExchange third-party apps for ticketing (Eventbrite, Cvent), create custom objects for events/attendees, configure workflows from scratch, implement complex integrations, and dedicate 3-6 months to deployment. The total cost of ownership (TCO) of Salesforce for events is prohibitive for most promoters. Nevent natively includes what Salesforce requires months and consultants to implement: integrations with Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager work automatically. Attendee management, check-in, VIP lists, event history segmentation, specific templates for early bird/lineup/reminders, and AI Chatbot trained for events are included and ready to use. For small and medium promoters (even large festivals), Salesforce is like buying a Boeing 747 when you need a helicopter: technically it can do the job, but it's absurdly costly, complex, and inadequate for your actual needs. Nevent offers specialization, simplicity, and immediate ROI that Salesforce cannot match for events.
- No consultant needed: operational in days, not months with €100K+ projects
- Predictable pricing: €90/month fixed vs €25/user/month x 5-10 users = €1,250-2,500/month minimum
- Native ticketing integrations: Fever, XCEED, DICE, etc. without paid AppExchange apps
- Zero complexity: simple event interface vs complex enterprise platform
- Vertical specialization: designed for events, not adapted from B2B enterprise
- Immediate ROI: value from day 1 vs 3-6 months implementation
- No enterprise lock-in: easily export data vs Salesforce vendor lock-in
When Does Salesforce Make Sense?
Salesforce is the global leading enterprise CRM platform and has very specific valid use cases, none of which apply to most event promoters. Salesforce makes sense if you're a Fortune 500 organization or large company (5,000+ employees) with multiple business lines where events are ONE marginal activity among many others. If you already have Salesforce implemented with Sales Cloud, Marketing Cloud, Service Cloud and large trained teams, and just want to add basic event capabilities without changing ecosystems, then using Salesforce may be justified. It also makes sense for global companies with operations in 50+ countries requiring extreme regulatory compliance, multiple divisions with complex B2B enterprise sales pipelines, and software budgets of millions of euros annually. If your "events" are primarily enterprise conferences to generate B2B leads for €1M+ deals with 12-24 month sales cycles, and you need deep integration with your global sales operation, Salesforce may make sense. However, for 99% of promoters, festivals, concert halls, venues, and event organizers, Salesforce is completely disproportionate. Not just the cost (€1,250-5,000/month base + consultants + apps + maintenance), but the complexity, implementation time, and learning curve make it a terrible option for event businesses. If your main business is selling tickets regularly, Salesforce is using a sledgehammer to crack a nut: technically functional but absurdly inefficient and costly.
- Fortune 500 organization: company with 5,000+ employees and events as marginal activity
- Already using Salesforce: complete enterprise ecosystem implemented with large teams
- Massive global operations: 50+ countries with extreme compliance and million-dollar budgets
- Enterprise B2B events: conferences for €1M+ deals with 12-24 month sales cycles
- Enterprise budget: can afford €5,000-10,000/month + consultants + apps
Detailed Comparison by Categories
Specialization and Complexity
Pricing and Total Cost
Event Functionalities
Frequently Asked Questions
How much does Salesforce really cost for events?
Salesforce Starter Suite starts at €25/user/month (minimum 5 users = €125/month), but for events you need Professional/Enterprise (€150-550/user/month). For 5-person team: €750-2,750/month. Add implementation consultant (€50K-150K), AppExchange apps for ticketing (€500-2,000/month), and ongoing maintenance. First year TCO: €60,000-180,000. Nevent: €1,080 first year (€90/month x 12).
Why is Salesforce so expensive for events?
Salesforce isn't designed for events, it's a horizontal enterprise platform. You need: (1) Expensive per-user licenses, (2) Certified consultant for customization (€100-200/hour), (3) Third-party apps for ticketing (Eventbrite, Cvent), (4) Months of implementation without generating value, (5) Extensive team training. Nevent includes everything natively without customization, consultants, or extra apps.
Can Salesforce manage events like Nevent?
Technically yes, but requires massive investment. You need consultant to create custom objects (events, attendees, tickets), configure workflows from scratch, buy AppExchange apps for ticketing/check-in, implement complex integrations, and dedicate 3-6 months. The result is a custom solution requiring continuous maintenance. Nevent includes all this natively from day 1.
For whom does Salesforce vs Nevent make sense?
Salesforce makes sense for: Fortune 500 with massive global operations where events are marginal activity, companies with €1M+ annual software budget, organizations already using complete Salesforce enterprise. Nevent is better for: 99% of promoters, festivals, venues, and organizers whose core business is selling tickets, small-medium teams, normal budgets.
Does Salesforce integrate with Spanish ticketing platforms?
Salesforce can integrate with Eventbrite and Cvent through third-party AppExchange apps (extra cost), but has NO integrations with main platforms in Spain: Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager. You'd need custom development (€€€). Nevent has native integrations with all these platforms included at no extra cost.
How long does it take to implement Salesforce for events?
Typical Salesforce implementation for events: 3-6 months. Includes: discovery (2-4 weeks), architecture design (2-3 weeks), custom development (6-12 weeks), testing (2-4 weeks), training (2 weeks), go-live. Nevent: 2-3 days (import contacts, connect ticketing integrations, launch first campaign). The difference is 60-90 times faster.
What if my event grows a lot?
Nevent scales perfectly for large festivals (50,000+ attendees). Our plans grow with your contact volume and events. Salesforce technically scales well but cost skyrockets: more users, more storage, more apps, more consultants. For events, Nevent offers better price-performance scalability than Salesforce enterprise.
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Last updated: December 2025. Salesforce pricing may have changed. Visit salesforce.com for updated information. Salesforce is a registered trademark. Nevent is not affiliated with Salesforce. Comparison based on public information.