All your audience data, in one place

A CRM platform refers to a system that centralizes customer data in a single, digital platform. This includes contact information, interactions, purchase history, preferences, and any other relevant data to a customer or potential customer. Nevent's CRM works in exactly the same way, but the data it captures, stores and processes is specific to the events industry. Ultimately, this helps event organizers understand their audience on a deeper level, providing an unparalleled overview of their fans and actionable insights around how they can sell more tickets to their events. The data is consolidated inside the Nevent CRM and creates individual fan profiles which detail information such as previous and upcoming event attendance, ticket purchase history, pre-sale registrations, competition entries, ticket waitlists, music and podcast streaming history, marketing interactions, and much more. This data can then be filtered to find groups of fans (or segments) which share similar attributes or ticket purchase intent. These segments can then be marketed to with targeted messaging and offers through Nevent's range of marketing tools.

A CRM will typically pull data from a range of different sources, integrations and data capture tools. These include manual data entry, web forms and landing pages, marketing tools, customer surveys, purchase transactions, and more. With a CRM that is designed for events, like Nevent, data is collected and managed in a similar way. At its core, Nevent is designed to play nicely with a range of third-party platforms such as ticketing providers to capture, sync and import data. Along with ticketing providers, Nevent can also import data from advertising platforms, previous email marketing, and CRM platforms. In most cases, users simply have to turn on a sync button in the platform and data will immediately start flowing. Once data is flowing in, Nevent helps clean and organize your data, creating and updating fan profiles in real time. Nevent also offers a range of gamified data capture tools such as pre-sale, waitlist, competition and ballot campaigns. These tools have been known to rapidly boost audiences and capture fans with strong ticket-purchase intent. Customers like Hardware have reported audience growth from 0 to 100,000 contacts in just six months of using a campaign. Once data is stored inside the CRM, it can be filtered and segmented. From here, Nevent also enables your data to flow the other way. This means any segments and lists users create can be automatically synced to advertising channels like Facebook and Instagram.

Nevent is designed to meet and exceed modern privacy standards across the globe. Any data that you import into Nevent remains yours to own. It does not get shared with anyone else or used in any other way.

Having a CRM that's been purpose built for events, like Nevent, enables organizers and promoters to streamline their marketing operations, enhance fan engagement and optimize ticket sales. Nevent helps events by: • Growing their audience • Selling more tickets • Consolidating ticketing data from multiple sources • Building fan profiles • Filtering and segmenting audience lists • Attributing ticket sales to marketing efforts • Coordinating and automating campaigns • Email and SMS marketing

A CRM for festivals is specifically designed to manage massive event data and multi-edition tracking. Unlike generic CRMs, Nevent centralizes audience information from multiple festival editions, analyzes lineup preferences, manages VIP and camping passes, and creates segments based on festival-specific behaviors. Festival data requires advanced multi-event tracking capabilities that traditional CRMs don't offer, such as year-over-year attendee return analysis and sales prediction based on previous editions.

Nevent's CRM for nightclubs centralizes recurring audience information, manages guest lists, analyzes visit frequency and music preferences. Nightclub data is unique because it involves high event frequency and requires segmentation by nightlife behavior. Our attendee database enables personalized campaigns to increase retention and average spend, automatically identify VIPs and optimize communication strategies based on day of week and music genre.

A CRM for clubs needs specific functionalities like member management, loyalty programs, consumption tracking and premium audience analysis. Nevent stores club data with segmentation by membership type, event preferences and lifetime value analysis. Club audience information requires a level of personalization and exclusivity that generic CRMs don't offer, including private event management, VIP communications and consumption behavior analysis.

Event data management in Nevent centralizes information from multiple sources (ticketing, cashless, ecommerce) into a unified database. We capture data from festivals, nightclubs and clubs, create individual attendee profiles with complete audience information (demographics, behavior, preferences) and enable advanced audience analysis. The system automatically processes real-time data, removes duplicates, enriches profiles and maintains everything under GDPR and CCPA privacy standards.

Nevent's attendee database includes complete audience information: demographics, ticket purchase history, events attended, music preferences, marketing interactions, spending behavior, purchase intent and more. For festivals we capture multi-edition data and lineup analysis. For nightclubs, visit frequency and schedules. For clubs, membership information and premium consumption. Everything updates in real-time and is accessible from a single dashboard with advanced segmentation capabilities.