Nevent vs MailerLite: Which One for Events?
Quick Comparison
Why Choose Nevent for Events?
Nevent is a CRM built specifically for the live events industry. While MailerLite is a popular email marketing tool for general use, Nevent is designed from the ground up for the unique needs of promoters, festivals, and venues that sell tickets regularly. When managing events, you don't just need to send beautiful emails: you need to integrate with ticketing platforms, track historical attendance, segment by ticket purchase behavior, automate communications specific to each event phase (early bird, reminders, post-event), and measure ROI directly connected to ticket sales. MailerLite wasn't designed for this ecosystem. Nevent centralizes your entire event marketing operation. With native integrations with ticketing platforms (Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager, and more), you automatically sync ticket buyers in real-time, create intelligent segments based on attendance history, and launch ultra-personalized campaigns that truly convert. Additionally, Nevent includes a multichannel AI Chatbot specifically trained for events, available on WhatsApp, Instagram, and web. This means you can automate responses about schedules, lineups, ticket policies, location, and more, freeing up valuable team time while offering 24/7 support. MailerLite doesn't offer this technology. For promoters selling thousands of tickets monthly, the difference is clear: Nevent doesn't just help you communicate—it becomes the heart of your event operation, with specific tools that MailerLite simply cannot offer.
- Specialized event CRM: manage attendees, tickets, check-ins, and complete history
- Native integrations with Fever, XCEED, DICE, Onebox, Enterticket, and more ticketing platforms
- AI Chatbot for events on WhatsApp, Instagram, and web (MailerLite doesn't have)
- SMS marketing included with event-specific automations
- Advanced segmentation: by attendance, ticket type, historical spend, frequency
- Pre-built event templates and automations: early bird, reminders, post-event
- Event-focused analytics: ticket conversion, lifetime value, ROI per event
When to Choose MailerLite?
MailerLite is a recognized email marketing platform with excellent value for money and ease of use. It may be a valid option in very specific scenarios. If your main business is NOT live events, but you only organize 1-2 occasional events per year (webinars, product launches, small corporate events) as a complementary activity to another main business (SaaS, ecommerce, services), and you primarily need an email marketing tool for general communications, MailerLite may be sufficient. Its free plan up to 500 contacts or its €10/month rate are ideal for very limited budgets. MailerLite is also a good option if you organize free events without selling tickets (community meetups, free workshops, webinars without paid registration), where you only need to collect RSVPs via email without attendee management or ticketing integrations. For startups or content creators who occasionally do free online events, MailerLite covers the basics. However, it's important to be realistic: if your business depends on selling tickets recurrently, managing audiences for multiple events, or if you're looking to scale your event operation, MailerLite's limitations will become evident quickly. It has no native integration with ticketing platforms (requires paid Zapier), offers no attendee management, and its CRM isn't designed to track event attendance behavior.
- Your business is NOT events: you only organize 1-2 webinars or occasional events per year
- Very limited budget: you need free plan (500 contacts) or €10/month
- You DON'T sell tickets: only free events with simple RSVPs
- Content creator or startup occasionally doing free online events
- Small B2B/corporate events without ticketing integration needs
Detailed Comparison by Categories
CRM and Audience Management
Marketing & Communication
Integrations and Connectivity
Analytics and Metrics
Frequently Asked Questions
Can I migrate from MailerLite to Nevent easily?
Yes, we offer free assisted migration. Export your contacts from MailerLite in CSV and our team helps you import them into Nevent, set up your ticketing integrations, and recreate your main automations optimized for events. The process typically takes 2-3 days at no additional cost.
What is the main difference between Nevent and MailerLite?
The fundamental difference is specialization. Nevent is built specifically for live events with native ticketing integrations (Fever, XCEED, DICE, etc.), attendee management, AI chatbot, and ticket conversion analytics. MailerLite is an excellent general email marketing tool for its purpose, but without any event-specific capabilities or native ticketing platform integration.
Why is Nevent more expensive than MailerLite?
Nevent costs €90/month vs €10/month for MailerLite because it includes specialized event CRM, native real-time ticketing integrations, included SMS, multichannel AI chatbot, event phase-specific automations, and ticket conversion metrics connected to sales. For promoters selling tickets regularly, Nevent's ROI amply justifies the cost. MailerLite is cheaper because it's a general email marketing solution without vertical specialization.
Does MailerLite integrate with ticketing platforms?
MailerLite has NO native integrations with ticketing platforms. You could connect some platforms using Zapier (extra paid service of €20-30/month minimum), but this has important limitations: doesn't sync in real-time, has delays, attendance data doesn't update automatically, and doesn't allow advanced segmentation by ticket type or event history. Nevent has bidirectional native integrations with Fever, XCEED, DICE, Onebox, Enterticket, Fourvenues, Covermanager, and more that work in real-time at no additional cost.
Is Nevent only for large events or also for small ones?
Nevent is perfect for promoters of all sizes who sell tickets regularly. We have clients from individual promoters with 2-3 monthly events to festivals with 50,000+ attendees. Plans scale according to your volume. If you sell tickets recurrently, Nevent has much more value than MailerLite regardless of your size.
Can I use Nevent just for email marketing like MailerLite?
Yes, you can use Nevent solely for email marketing if you wish, but you'd be missing out on powerful included features like SMS, AI chatbot, ticketing integrations, and attendee management. Nevent shines when you leverage its complete event-specific ecosystem. If you only need basic email and don't manage events with ticket sales, MailerLite may be sufficient for your case.
Does MailerLite have a free plan as stated?
Yes, MailerLite has a free plan up to 500 subscribers with 12,000 monthly emails, which is one of its strengths. However, that free plan doesn't include many advanced features and still has no ticketing integrations. Nevent doesn't offer a free plan because it includes advanced CRM, SMS, AI chatbot, and ticketing integrations from the basic plan. Nevent's 14-day free trial allows you to evaluate all features before deciding.
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Last updated: December 2025. MailerLite pricing and features may have changed. Visit mailerlite.com for updated information. MailerLite is a registered trademark. Nevent is not affiliated with MailerLite. This comparison is based on publicly available information.